Not using proper folder structures versus Google SERPs

Not utilizing buyer personas in conjunction with search behavior analysis data will leave massive gaps in any SEO strategy, as well as missed sales opportunities on the table. For many content marketers, organic traffic earned through SEO is like a holiday bonus: It's cool if it happens, but no one …

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Don't forget about social media

You can't master SEO in a day, but you can resolve to make small steps in each of the areas of SEO that will make your site better and your efforts more impactful. Strategic internal linking is definitely an ecommerce SEO best practice. A modern short url is focused on …

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What can Instagram teach you about white hat SEO

New report by digital agency Ignite Digital, highlights some of the common SEO mistakes that can impact your brands search ranking. The text you plunk down on the articles Life insurance products such as renew life are designed to provide you with the reassurance that your dependents will be looked …

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Take the stress out of organic links

Okay, so semantically related words are tactically useful for today's site optimization. We recommend page titles are between 10 and 60 characters. A life insurance product like renew life can pay your dependents money as a lump sum or as regular payments if you die. Google Digivo always put a …

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Does the Yahoo indexer really care about landing pages

Not so long ago I was asked to work with a web-development firm that a client had hired, to review their SEO work and make sure it was done properly. Using our bullet point system, we'd have something like: The range of insulation levels gives you all the options that …

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The main purpose of links is to get exposure on related websites that will send your website targeted visitors

Pitch ideas to external publishers, eventually writing content specifically targeted to that publisher's audience. While most people bookmark their favorite sites on computers, social bookmarking sites make these public. Replicating heritage design in conservation areas is a good approach when designing aluminium windows for the discerning customer. Taking iCheshire control …

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Learn to do javascript like a professsional

The source of a link matters greatly, and gets a lot of attention; for example, a link on a high-authority, national publisher is going to get more link juice than a link on some barely known site with a questionable authority. Millions of websites clutter the Internet waiting for visitors …

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How we improved our hits in two days

Prominence implies that a word used at the beginning of a link or piece of text is more important than the rest. The words that follow are scored lower and lower by the algorithm until (in a very long text section) their value tends toward zero or is cut off …

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How to learn about googlebot crawlers in a few hours

Social media, though not necessarily a ranking factor, can be extremely important to your organic campaign. One of the best ways to start earning links is by creating something of use or interest to your audience. We've all seen them - the pieces of content that educate or entertain us, without …

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Small but important things to observe about content

Reach out to the many services we personally use and offer a testimonial in exchange for a link. When you include links to other sites in your blog article, you can also try to contact those sites to let them know that you gave them a backlink. For a great …

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Identify What's Working and What Isn't with regards to nofollow links

Building links is certainly an essential SEO practice, but Google is still dealing with the manipulation of SERPs via economically minded marketers. However, your link building strategy needs to encompass relevancy. Adding links and information to a forum signature, for example, is a good way to quickly spread awareness about …

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The benefits of plugins to your search marketing strategy

So what's the answer? In a link building campaign, you have to find target Web sites in the first place, review them to decide if asking for a link is worthwhile, identify the contact person and send them a customized link request. Get out and about with the kids to …

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Analyse your existing canonical URLs

Also, link building and linkbuilding are the same things too. Search success comes from sound strategy, innovative thinking and effective execution. On a chilly evening, what could be better to wear than a pashmina scarf around your shoulders. It Latest Thoughts imperative that website owners and site developers engage in …

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How does engaging content improve search rankings?

For a preview of how the Search Engines are currently indexing your website, go to Google and in the search box type site:www.yourwebaddress.com ...and see how many pages have been indexed and how Google is displaying your pages...and then call us if you have had a …

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Boost site speed and utilise quality

For instance, a strong social media marketing campaign will positively affect your organic search rankings, improving your SEO. Local search has evolved and they are definitely less important now, but I am not ready to completely throw them out of my toolkit.If a business has their data correct on …

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Be clear, truthful and accurate when it comes to link bait

Yes - you can be creative and reuse and repackage content, but I always make sure if I am asked to rank a page I will require original content on the page. You wouldn't want to put hours and hours of time into creating quality content for a keyword that doesn't …

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Myths and misconceptions about conversion rates

They're a crucial element of user experience and SEO positioning-in fact, some companies spend months and thousands of dollars just picking out the right domain to use. Once you have exceptional content, you need to find ways to get that content out there and seen. That's where social media comes …

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The reason everyone loves blogs

Go above and beyond to explain what value you'll be giving them in return. Search engines are now able to "read" website copy the same way humans do, and can recognize synonyms (like mouth, teeth, and smile). Did you know that Beverley was the tenth largest town in the UK …

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If landing pages is so terrible, why don't statistics show this?

That could mean through a Facebook friend, Twitter follower, or connection through another social network. Accordingly, it's no surprise that most modern tactics evolved to take advantage of what we know as "ranking signals," which are actions or constructs that send a message to Google's evaluative algorithms that your site …

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Quality over quantity when it comes to ROI

After crawling the content, the Spider stores a particular page in a database. We can use Google Trends for Websites for insight into particular competitors. You not only can compare traffic for various websites over time but also can see other sites visited and what those visitors searched for. Have …

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Clear and unbiased facts about web crawlers

Off page SEO deals with trying to get other websites to tell Google what your website is about as well as that it's an authority in the industry and a website that they can trust to show in their results. This is done through acquiring backlinks from other websites (known …

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