For instance, a strong social media marketing campaign will positively affect your organic search rankings, improving your SEO. Local search has evolved and they are definitely less important now, but I am not ready to completely throw them out of my toolkit.If a business has their data correct on …

Yes - you can be creative and reuse and repackage content, but I always make sure if I am asked to rank a page I will require original content on the page. You wouldn't want to put hours and hours of time into creating quality content for a keyword that doesn't …

They're a crucial element of user experience and SEO positioning-in fact, some companies spend months and thousands of dollars just picking out the right domain to use. Once you have exceptional content, you need to find ways to get that content out there and seen. That's where social media comes …

Go above and beyond to explain what value you'll be giving them in return. Search engines are now able to "read" website copy the same way humans do, and can recognize synonyms (like mouth, teeth, and smile). Did you know that Beverley was the tenth largest town in the UK …

That could mean through a Facebook friend, Twitter follower, or connection through another social network. Accordingly, it's no surprise that most modern tactics evolved to take advantage of what we know as "ranking signals," which are actions or constructs that send a message to Google's evaluative algorithms that your site …

As titles are prominently displayed in search results, showing results with the same title makes it difficult for users to decide which result is the most relevant to them. Once you start seeing increased traffic and increased revenue, you can scale as you deem appropriate, but procrastinating entirely will only …

One thing's for sure though, Google is getting smarter. It's now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top - you have to earn your place. Linking root domains are the number of unique root domains containing at least …

Keyword stuffing was a common strategy back in the 1990s and the early 2000s, when Google and other search engines relied heavily on exact keyword matches. Google focuses on the user as well. Another interesting fact is that Beverley is one of the nicest places to live in the UK …

It's one of the great things about the field. Some companies focus on consumer promotions, trade promotions, or both. Have you tried listing your organisation in a Free UK Business Directory - (I've heard it ticks a lot of marketing boxes)? Google New Processes use the same algorithm for its national …

After crawling the content, the Spider stores a particular page in a database. We can use Google Trends for Websites for insight into particular competitors. You not only can compare traffic for various websites over time but also can see other sites visited and what those visitors searched for. Have …

Off page SEO deals with trying to get other websites to tell Google what your website is about as well as that it's an authority in the industry and a website that they can trust to show in their results. This is done through acquiring backlinks from other websites (known …

This will help you develop an early momentum for your reputation-don't worry if they're not the best of the best. Mobile browsers will by default try to show pages at desktop screen widths which will be hard to read and require manual zooming by the viewer. For smaller businesses just …

An old SEO trick is to create multiple pages for a given service you offer, but make each version of the page centered on a certain city you want to rank in. Guerrilla marketing utilizes alternative tactics and venues to focus on finding unique ways of doing things. Yes, there …

Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each search engine uses its own algorithms to estimate a …

Software programs cannot adequately interpret each of the various types of data that humans can-videos and images, for example, are to a certain extent less readable by a search engine Images play a crucial part in content marketing. It catches your audience's attention and makes your content easier to consume …

With enough time and effort, SEO can be learned and mastered by virtually anyone. I've witnessed it within myself and with others. Remember, there is no such thing as a one-size-fits-all solution when it comes to optimization strategies. For the most part, you'll be relying on trial and error to …

Growth hacking is the practice of deploying a search program that is hyper-focused on growth, which involves deploying any tactics needed to reach scalable growth. We'll talk about how to target the right pages on your site with the right type of links and how you can secure them.You …

If you are currently producing five articles a week that get less than 100 visits each, try creating a single keyword-targeted article each week, with more research and more value to your audience, and then actively promote this article to key influencers in your industry. Recognizing intent will allow you …

Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love. Websites that are considered to be practicing various unethical (spamming) techniques are often manually …

URL - This is the actual address where the page lives. This isn't super important to the searcher, but is important to the search engines. In most cases your URL should use actual words and you should avoid page IDs. Founded by Jerry Yang and David Filo, Yahoo! As much as …

Principally, technical SEO is concerned with how a website works, and how search engines are able to crawl and index our pages. Think of technical SEO as the foundations of your site - without it, whatever beautiful building you create won't be as sturdy as you'd like. Have you ever seen …

A good or service tied to a relatively universal value, such as patriotism, helps the firm take advantage of the linkage and present the product in a positive manner. While it's easy to find "experts" you may want to reach out to, it's important to remember that not everyone responds …

Consider our blog subdomain name - FreeLogoServices.com/blog. Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website. At the other end of the scale, you could fall into the trap of going overboard with the design …

Panda updates are changes to Google's algorithms which are aimed to 'lower the rank of low-quality sites or thin sites and return higher-quality sites near the top of the search results'. Google stopped showing right sidebar ads and put 4 ads above the fold (instead of 3), pushing organic results …

There's really no big secret here, but only the best SEO company can provide you the results you're looking for. An authority on a topic can speak at length about it. Spending on advertising in videos on sites such as YouTube has risen to $4.6 billion annually and currently …

Fees for renewing a domain in this cycle are usually higher than typical renewal fees. Ideally, you want to identify any content that looks like it has low E-A-T and figure out ways you can reverse that. backlinks, which are a ranking factor. Its like looking for a place to …

The idea of this kind of content is to remain useful irrespective of the time. For instance, "How To..." articles stand the test of time because someone somewhere will definitely need that guide at some point in the foreseeable future. Plus, evergreen content does not need much updating (unless there …

SEO can help conversion tactics by providing guidance on not only technical elements but also content suggestions as well as conversion points that will be most effective on each page. Consumers, as a whole, enjoy content that make them laugh. Another popular language, ASP.NET, is Microsoft's answer to PHP …

research, discover and test what works best for you. Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. SEO can help conversion tactics by providing guidance on not only technical elements but also content suggestions as well as conversion points that will be most effective on each page …

An advertising agency might have relevant experience without representing a competitor. The search field of practice introduces analytical thinking with creativity and a dash of data. You need to understand where you are now in order to accurately assess your future rankings. I'm not a big fan of manufactured goods …