For instance, a strong social media marketing campaign will positively affect your organic search rankings, improving your SEO. Local search has evolved and they are definitely less important now, but I am not ready to completely throw them out of my toolkit.If a business has their data correct on …

Yes - you can be creative and reuse and repackage content, but I always make sure if I am asked to rank a page I will require original content on the page. You wouldn't want to put hours and hours of time into creating quality content for a keyword that doesn't …

It's one of the great things about the field. Some companies focus on consumer promotions, trade promotions, or both. Have you tried listing your organisation in a Free UK Business Directory - (I've heard it ticks a lot of marketing boxes)? Google New Processes use the same algorithm for its national …

After crawling the content, the Spider stores a particular page in a database. We can use Google Trends for Websites for insight into particular competitors. You not only can compare traffic for various websites over time but also can see other sites visited and what those visitors searched for. Have …

This will help you develop an early momentum for your reputation-don't worry if they're not the best of the best. Mobile browsers will by default try to show pages at desktop screen widths which will be hard to read and require manual zooming by the viewer. For smaller businesses just …

The idea of this kind of content is to remain useful irrespective of the time. For instance, "How To..." articles stand the test of time because someone somewhere will definitely need that guide at some point in the foreseeable future. Plus, evergreen content does not need much updating (unless there …