Myths and misconceptions about conversion rates

They're a crucial element of user experience and SEO positioning-in fact, some companies spend months and thousands of dollars just picking out the right domain to use. Once you have exceptional content, you need to find ways to get that content out there and seen. That's where social media comes …

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The reason everyone loves blogs

Go above and beyond to explain what value you'll be giving them in return. Search engines are now able to "read" website copy the same way humans do, and can recognize synonyms (like mouth, teeth, and smile). Did you know that Beverley was the tenth largest town in the UK …

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Improving Site Structure by uitlising landing pages

Software programs cannot adequately interpret each of the various types of data that humans can-videos and images, for example, are to a certain extent less readable by a search engine Images play a crucial part in content marketing. It catches your audience's attention and makes your content easier to consume …

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When auditing your site, take time to think about gateway sites

An advertising agency might have relevant experience without representing a competitor. The search field of practice introduces analytical thinking with creativity and a dash of data. You need to understand where you are now in order to accurately assess your future rankings. I'm not a big fan of manufactured goods …

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